The Science

The BMR Beauty Lift series uses Electronic Muscle Stimulation (EMS) technology to create strong, deep muscle contractions to tone your body. EMS works to mimic the body's natural muscle movements; signals are sent between the gelpads (on the garment), switching on the nerves that control your muscles and causing them to contract naturally. EMS technology has been used for over 40 years in hospitals, clinics and physiotherapy practices around the world to strengthen and rehabilitate muscles.


The Science behind the Facial Toner: BMR is proud to offer this unique, discreet and easy-to-use device that allows you to stimulate and rejuvenate the face.  After age 30, facial muscles naturally atrophy, which leads to hallowing of the face and creasing of skin.  Unlike the rest of the body, facial muscles are attached directly to the skin and as the muscles waste, the skin follows. The innovative, FDA-cleared BMR Facial Toner uses natural, comfortable stimulation in the form of gentle electrical pulses to help enhance the beauty and youthful appearance of your face.

The facial muscles resemble elastic sheets which are arranged in layers over the other structures of the head. These muscles allow us to express a wide variety of expressions which are fundamental in how we communicate with others and how we view ourselves. Each muscle has a specific function and has an opposing partner which performs the opposite action. So, for example, there is a muscle to raise an eyebrow and there is another to lower the eyebrow. This concept is referred to as agonist and antagonist muscle recruitment. Around our mid to late twenties these repeated muscle actions, in combination with other external factors such as over exposure to UV rays, cause the muscles to lose tone and elasticity leading to the formation of lines and creases in the facial architecture.


The Science behind the Tummy Lift: The muscles at the front of your abdomen are comprised of the internal and external obliques, transversus and rectus abdominus. Core stability training emphasizes the importance of activating both sets of obliques and the transversus abdominus which, in combination with the gluteal and lower back muscles, can act as an effective support or 'brace'  to the lumbar spine when a movement is being performed.  Current thinking amongst researchers is that regular training of these muscles can play an important role in the prevention of incidence and reoccurrence of low back pain. Moreover, core stability training can enhance the performance of people of all ages and abilities to carry out both everyday tasks and more athletic endeavors.

Our Patented Technology: BMR Beauty's unique three-pad placement configuration ensures that all muscles in the targeted region are exercised properly by stimulating specific, relevant nerve-clusters over the whole area. The result is strong, deep, comfortable contractions that, over time, train your muscles to be firmer and stronger.
Our Tummy Lift works by targeting not just the muscles you can see, but also the muscles that are more difficult to reach with conventional exercise. The rectus abdominis (abs), obliques (which shape the waist) and the transversus abdominis are all activated. This last is the deepest of the abdominal muscles and wraps around the abdomen like a corset.  It is essential for stability in the lower back region and is very difficult to reach with conventional exercise.
IS IT SAFE?
Yes. Electronic Muscle Stimulation (EMS) is a gentle therapy designed for home use and the technology is regularly used by doctors, physiotherapists and athletes worldwide. The BMR Beauty range carries the CE symbol and conforms to the requirements of the Medical Device Directive (93/42/EEC). The technology has been used for over 40 years in hospitals, clinics and physiotherapy practices around the world to strengthen and rehabilitate muscles.
Our design team has been awarded many patents recognizing the innovative basis of the products it produces. Every year, our team files new patent applications worldwide, reflecting a pattern of continuous innovation.


The Science behind the Arm Lift: The triceps brachii has three separate tendon origins (known as the long, lateral  and medial heads) on the bony architecture of the scapular (shoulder blade) and the humerus . The triceps primary role is that of a powerful extensor (straightener) of the elbow joint, but it can also fixate the forearm so as to allow the hand to carry out skilled and intricate tasks. Because of the long heads origin on the scapula the triceps also influence shoulder extension.     Many gym goers tend to neglect the triceps muscle in their training schedule, preferring instead to concentrate on developing the more aesthetically pleasing biceps muscle. This is a mistake as a contracting muscle is reliant on the opposing muscle working to counteract  its pull so that a smooth coordinated action around the targeted joint can occur. This effect is known as agonist and antagonist contraction and, if disturbed, results in a muscle imbalance leading to movement dysfunction and eventually pain. Muscle which do not receive regular exercise at a sufficient intensity will also rapidly lose their tone with the muscle fibers being replaced eventually with fatty tissue. 

The Science behind the Bottom Lift: The gluteal muscles of the bottom are the largest in the body and comprise of maimus, medius and minimus. Together, these 3 muscles control extension (bringing the leg behind the body) and abduction (moving the leg away from the side of the body) of the hip joint . The gluteal muscles make a significant contribution to your core stabilizing muscles which, if correctly trained, can significantly reduce the incidence and reoccurrence of injury to the lower back and knee joint. as well as  enhance the performance of both everyday tasks and sporting endeavors.